2900 Veterans Highway
Bristol, PA 19007
Phone: 215.788.5500
Fax: 215.788.6887
 

Promotion Support Service

The most successful promotion campaigns are conducted through a multi-media approach. An example of this might be to email the prospect advising them to look for a piece of mail that would be coming. Send the mail piece and then follow up with another email or a telephone call asking if they had received the material.

ICN has developed a process which will provide these services (with the exception of outbound telephone which we work with your contracted service or another reputable firm), which will automatically execute, track and report the promotion through the entire process. The reporting is instant, as the responses are received regardless of the response media. IE: WEB, mail, telephone and US Postal Service. The reports not only track the number of responses but also the $$ value sold, cash collected, check or credit card, paid up bill etc. by media of response and original source. The system maintains original source and EVERY order source and payment method for the history of the record.

Because of the integrated multi product data base structure, it is possible to determine the total value of any individual or institution across ALL products.

Incorporating the multi product concept on WEB pages hosted by ICN, any individual visiting any of your WEB pages can be solicited for renewal of ANY current product, payment for ANY current product, sale of additional products which we know they have not purchased.

The opportunities for cross promotion are unlimited.



Some of ICN's clients have chosen to keep one or more functions in house, while still taking advantage of a state of the art fulfillment system. Clients, at their choice can continue to do clerical/cashiering or subscriber services remotely, and have access to the ICN subscriber service system. This will allow customer service associates to see call histories, generate follow up letters automatically, as well as cross sell related products or services. "All of the advantages of in-house with none of the headaches."


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